On this episode of The Brand Journalism Advantage Podcast, I discuss how to effectively talk to your community and how to stop wasting your time by marketing to the wrong people. You’ll also learn how to make your message concise, valuable, and emotion-based. Plus, why you can’t assume.
White papers have become a staple tactic in B2B content marketing. They can be excellent tools for attracting potential customers and demonstrating your expertise and command over a subject. How to write a white paper that accomplishes these goals is possible if you stick to a few common principles. [Read more…]
A lot has been written about the importance of having a blog to serve as a centerpiece for B2B marketing efforts. Advantages include improved search engine optimization and thought leadership which in turn lead to more top of the funnel prospects. Studies suggest that companies that blog generate 67% more leads than companies that do not.
Setting up a blog technically can take just moments. The more daunting part is how you develop enough content to fuel the blog regularly (3 -5 times per week ideally). [Read more…]