It’s been an interesting couple of days in the world of social media. While the sky is not falling just yet, the sands are definitely shifting and affecting some of the largest social media platforms out there. [Read more…]
A lot has been written about the importance of having a blog to serve as a centerpiece for B2B marketing efforts. Advantages include improved search engine optimization and thought leadership which in turn lead to more top of the funnel prospects. Studies suggest that companies that blog generate 67% more leads than companies that do not.
Setting up a blog technically can take just moments. The more daunting part is how you develop enough content to fuel the blog regularly (3 -5 times per week ideally). [Read more…]
I regularly use Slideshare in my day-to-day B2B marketing work and the results are amazing! If you are trying to develop a content marketing strategy for your small business, Slideshare is an excellent vehicle for distributing your material and driving traffic to it. While Slideshare contains a wealth of presentations, it is still a very underutilized platform by B2B marketers. Here are a few of the benefits I’ve seen so far:
1. Slideshare presentations drive search results
If you’ve set your presentation up correctly when loading it to Slideshare, paying attention to the relevant keywords, etc., then you should start to see your presentation show up in related search engine results before too long. When I’ve embedded Slideshare presentations on a blog post, I’ve seen results for both my blog post and Slideshare presentation appear on the same results screen. Nothing like getting twice the bang for your buck. [Read more…]