A lot has been written about the importance of having a blog to serve as a centerpiece for B2B marketing efforts. Advantages include improved search engine optimization and thought leadership which in turn lead to more top of the funnel prospects. Studies suggest that companies that blog generate 67% more leads than companies that do not.
Setting up a blog technically can take just moments. The more daunting part is how you develop enough content to fuel the blog regularly (3 -5 times per week ideally). [Read more…]