Establishing your unique market position can make or break a product launch. There are a few ways to begin the discussion around your own market positioning. My recommendation is to start by exploring the positioning strategies of your competitors. Take everything you know about your competitors and develop an analysis that shows how each competitor uses […]
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Setting or negotiating a marketing budget can be a rather odd experience. For some reason, the good sense that most of us apply to budgeting and setting goals in our own personal lives is often overshadowed by corporate mandates, historical practices, time constraints, or just plain laziness. If you’re an entrepreneur, you may not have […]
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Why don’t all salespeople believe in social selling? Perhaps the short answer to this question is that we don’t always do what is good for us. We should go to the gym every day. We should reach for a bottle of water, not a can of soda. You get the idea. When it comes to […]
[Continue reading]No amount of good marketing will make up for a bad product In this presentation, I’ll walk you through seven common product issues you can check before you develop or mobilize your marketing plan so you don’t waste time and money on promotions that are destined not to work. Seven ways your own product can […]
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Social media may represent the largest opportunity for marketing misalignment. The proliferation of channels and the speed at which they change is somewhat overwhelming. Unlike more mature marketing tactics that are well understood, social media presents a range of new challenges for marketers and business owners to manage. When selecting social media channels to participate […]
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