White papers have become a staple tactic in B2B content marketing. They can be excellent tools for attracting potential customers and demonstrating your expertise and command over a subject. How to write a white paper that accomplishes these goals is possible if you stick to a few common principles.
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It’s been an interesting couple of days in the world of social media. While the sky is not falling just yet, the sands are definitely shifting and affecting some of the largest social media platforms out there.
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A lot has been written about the importance of having a blog to serve as a centerpiece for B2B marketing efforts. Advantages include improved search engine optimization and thought leadership which in turn lead to more top of the funnel prospects. Studies suggest that companies that blog generate 67% more leads than companies that do not. Setting up […]
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I regularly use Slideshare in my day-to-day B2B marketing work and the results are amazing! If you are trying to develop a content marketing strategy for your small business, Slideshare is an excellent vehicle for distributing your material and driving traffic to it. While Slideshare contains a wealth of presentations, it is still a very underutilized platform by […]
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Social media is rapidly altering how businesses engage with customers and prospects A couple of years ago, I was on vacation staring out at a lake behind my in-law’s home in South Carolina. From time to time, an alligator would come cruising by and this was just such an occasion. He was moving quickly and […]
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