Have you ever been on the receiving end of a great customer experience?
[Continue reading]You need your own content to fuel social selling
Your content marketing program must educate your prospects for you to succeed at social selling. I once attended a sales meeting where a professional speaker extolled the benefits of social selling to hundreds of our salespeople. He made several good points in an effort to convince them of the utility of social selling, including how to […]
[Continue reading]How To Effectively Talk To Your Community [PODCAST]
On this episode of The Brand Journalism Advantage Podcast, I discuss how to effectively talk to your community and how to stop wasting your time by marketing to the wrong people. You’ll also learn how to make your message concise, valuable, and emotion-based. Plus, why you can’t assume.
[Continue reading]5 tips for social selling when prospects are inactive on social media
How I curate a week of social media posts in one hour
If you work in a small marketing department or you are a small business owner, finding time to maintain a presence on social media can seem like a daunting challenge. There are a so many platforms to choose from and so much content to sift through, it can be difficult to know where to start. […]
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