Few might argue that B2B companies are getting better at utilizing social media. Some are actually experiencing decent results in terms of new leads and business opportunities.
However, a recent article on TheDrum.com citing a somewhat older report from InsideView about the use of social media by B2B companies might make you think that B2B social media is a slam dunk. [Read more…]
As a B2B marketing professional, part of what I do is work with individuals on their LinkedIn presence. It’s a key element of fostering employee advocacy and helping the people in our organization look professional to the outside world.
One of the natural questions that arises is how and when to connect with other people. [Read more…]
Your content marketing program must educate your prospects for you to succeed at social selling.I once attended a sales meeting where a professional speaker extolled the benefits of social selling to hundreds of our salespeople. He made several good points in an effort to convince them of the utility of social selling, including how to mine for thought leadership content that they can share. In any given industry, there is no lack of content on just about any topic be it on blogs, Twitter, LinkedIn, news sites, etc.
Later, I ran into a sales VP who was delighted with the talk. He went so far to say that, “There is so much content out there we can share, we don’t even need to produce our own!” If he had only said the first half of the sentence, he would have been right. [Read more…]
When prospects are inactive on social media, you have to get creative! [Read more…]
If you work in a small marketing department or you are a small business owner, finding time to maintain a presence on social media can seem like a daunting challenge.
There are a so many platforms to choose from and so much content to sift through, it can be difficult to know where to start. And, without a clear strategy, social media results may seem nebulous at best. [Read more…]