On this episode of The Brand Journalism Advantage Podcast, I discuss how to effectively talk to your community and how to stop wasting your time by marketing to the wrong people. You’ll also learn how to make your message concise, valuable, and emotion-based. Plus, why you can’t assume.
How I curate a week of social media posts in one hour
If you work in a small marketing department or you are a small business owner, finding time to maintain a presence on social media can seem like a daunting challenge.
There are a so many platforms to choose from and so much content to sift through, it can be difficult to know where to start. And, without a clear strategy, social media results may seem nebulous at best. [Read more…]
How to write a white paper
White papers have become a staple tactic in B2B content marketing. They can be excellent tools for attracting potential customers and demonstrating your expertise and command over a subject. How to write a white paper that accomplishes these goals is possible if you stick to a few common principles. [Read more…]
Have big social media sites lost their footing?
It’s been an interesting couple of days in the world of social media. While the sky is not falling just yet, the sands are definitely shifting and affecting some of the largest social media platforms out there. [Read more…]
Four ways to generate blog ideas
A lot has been written about the importance of having a blog to serve as a centerpiece for B2B marketing efforts. Advantages include improved search engine optimization and thought leadership which in turn lead to more top of the funnel prospects. Studies suggest that companies that blog generate 67% more leads than companies that do not.
Setting up a blog technically can take just moments. The more daunting part is how you develop enough content to fuel the blog regularly (3 -5 times per week ideally). [Read more…]