Early in 2015, I was inspired to write a book that solved a very specific problem. After many years of launching and marketing products in B2B companies of all sizes, I noticed that, in most cases, they usually encountered many of the same stumbling blocks. These usually had to do with a lack of planning or reflection on their part before they went to market with them.
So, I decided to write down many of the lessons I learned and offer a roadmap that could help companies launch faster and with fewer mistakes.
The Product Launch Primer was born. [Read more…]