Coordinating marketing campaigns with sales activities is the key to B2B marketing success. Marketing and Sales must be aligned in order to experience the scale that inbound marketing or account-based marketing campaigns can provide. [Read more…]
Don’t ask your salespeople to create content for social selling
In a perfect world, it would be ideal if individual salespeople could be so engaged, so knowledgeable, and so polished that every one of them could create stunning, thoughtful material to share with their prospects and customers on social media.
However, asking salespeople to create content from scratch to fuel their social selling initiatives comes with peril and is a bit unfair. [Read more…]
How I curate a week of social media posts in one hour
If you work in a small marketing department or you are a small business owner, finding time to maintain a presence on social media can seem like a daunting challenge.
There are a so many platforms to choose from and so much content to sift through, it can be difficult to know where to start. And, without a clear strategy, social media results may seem nebulous at best. [Read more…]
How to write a white paper
White papers have become a staple tactic in B2B content marketing. They can be excellent tools for attracting potential customers and demonstrating your expertise and command over a subject. How to write a white paper that accomplishes these goals is possible if you stick to a few common principles. [Read more…]
Have big social media sites lost their footing?
It’s been an interesting couple of days in the world of social media. While the sky is not falling just yet, the sands are definitely shifting and affecting some of the largest social media platforms out there. [Read more…]