Coordinating marketing campaigns with sales activities is the key to B2B marketing success. Marketing and Sales must be aligned in order to experience the scale that inbound marketing or account-based marketing campaigns can provide. [Read more…]
As a business owner, product manager, or marketer, it’s very natural to be enthusiastic about your new product or service launch and, even a bit impatient to see revenue coming in from it.
Usually, by the time we are ready to turn our sales teams loose with our new offering, there is an urgency to get them selling and closing in very short order.
But, one of the first things you’ll need to do is very simple, but often overlooked—explaining the “why.” [Read more…]
In a perfect world, it would be ideal if individual salespeople could be so engaged, so knowledgeable, and so polished that every one of them could create stunning, thoughtful material to share with their prospects and customers on social media.
However, asking salespeople to create content from scratch to fuel their social selling initiatives comes with peril and is a bit unfair. [Read more…]