Any professional marketer can tell you that it’s difficult to get all of the things done in a day that you need or want to. That’s why I’m honored to have contributed a class to MarketingProfs University Marketing Project Management Essentials series. [Read more…]
Have you ever been on the receiving end of a great customer experience? [Read more…]
Establishing your unique market position can make or break a product launch.
There are a few ways to begin the discussion around your own market positioning. My recommendation is to start by exploring the positioning strategies of your competitors. Take everything you know about your competitors and develop an analysis that shows how each competitor uses their unique features/benefits to project their brand in marketplace.
You’ll find that each organization will focus on different features or benefits, usually in alignment with their own actual or perceived strengths. You’ll want to document statements that summarize the key market message (position) for each competitor and their value proposition, which is generally expressed as savings in time or money or improved efficiency. [Read more…]