Coordinating marketing campaigns with sales activities is the key to B2B marketing success. Marketing and Sales must be aligned in order to experience the scale that inbound marketing or account-based marketing campaigns can provide. [Read more…]
Marketing is marketing. The basic fundamentals are as true today as they ever were.
You must understand your audience – their hopes, their desires, their problems, and their fears.
You must differentiate your offering and strive for a market position that is unique, sustainable, and profitable.
All other strategies and tactics build out from those premises. [Read more…]
In a perfect world, it would be ideal if individual salespeople could be so engaged, so knowledgeable, and so polished that every one of them could create stunning, thoughtful material to share with their prospects and customers on social media.
However, asking salespeople to create content from scratch to fuel their social selling initiatives comes with peril and is a bit unfair. [Read more…]