The Content Driven Product Launch provides practical strategies and techniques for planning and executing a content marketing program to promote new B2B products or services.
Drawing on the roadmap of an award-winning content marketing campaign, this book offers more than theory and suggestions. It walks you through the actual steps taken to develop campaign strategy, create content, and promote it across a niche B2B market.
The Product Launch Primer leverages straightforward frameworks mingled with advice, interpretations, and real-life examples, The Product Launch Primer will help you develop a more cohesive and systematic approach to launching B2B products and services.
If you’re an entrepreneur, marketer, or manager tasked with launching products and services into B2B markets, then The Product Launch Primer is the one book you need to create an explosive product launch!