The Content Driven Product Launch provides practical strategies and techniques for planning and executing a content marketing program to promote new B2B products or services.
Drawing on the roadmap of an award-winning content marketing campaign, this book offers more than theory and suggestions. It walks you through the actual steps taken to develop campaign strategy, create content, and promote it across a niche B2B market.
The Product Launch Primer leverages straightforward frameworks mingled with advice, interpretations, and real-life examples, The Product Launch Primer will help you develop a more cohesive and systematic approach to launching B2B products and services.
If you’re an entrepreneur, marketer, or manager tasked with launching products and services into B2B markets, then The Product Launch Primer is the one book you need to create an explosive product launch!
The B2B Podcasting Playbook will show you how to start a podcast without a large budget or extensive resources that you can use to build and grow a loyal audience for your business.
Award-winning podcaster, Michael Passanante, will help you discover the benefits of podcasting through his own experience starting a corporate-sponsored B2B podcast that developed into the cornerstone content program for the business.