When we think about hero content, we generally think about a key asset that comprehensively addresses a theme. Your themes will usually cascade from your business challenges, as they will represent the areas you must address in order to make the needle move. [Read more…]
Once you have documented the business challenges you must overcome to be successful, you need to specifically define who the target audience will be for your campaign.
This is a critical step for several reasons. [Read more…]
Before you begin to scope out your content marketing plan or even define your goals, you must spend some time exploring and documenting the business challenges that you plan to address with your program.
These challenges should be the driving force behind your content themes. They will also give you a variety of pathways and ideas for developing content. [Read more…]