As with everything, experience is the greatest teacher. Remember these takeaways so you can make your next product or service launch a success!
For the first several years of my marketing career, I kept this Larson cartoon pinned to a billboard near my desk. It served as a constant reminder to love my products, but not so much that I couldn’t see their flaws. It helped me to remain grounded, to be a determined devil’s advocate, and to avoid succumbing to group-think.
However, you don’t always get to pick your assignments and sometimes you find yourself driving the little asparagus truck whether you like it or not. Those times taught me some valuable and often painful lessons. [Read more…]